Email marketing is getting more attention as the years pass. Marketing is making a shift to the Internet and email marketing is one of the key areas that are promoters.
However, even if the email marketing is becoming popular, it’s something like having a famous image because of spammers. Spam is the term used for emails unsolicited vendors can use to deliver your marketing messages. There has been a lot of actions that have taken place in different countries against spam. One really can be sued for spamming.
Surveys show that about 70% of people receiving spam emails and not disturbed or agitated. Most people do not even open email from suspicious senders or persons and companies who do not recognize. emails from people and companies that recognize and have affiliations with open. It is a drama in the field of email marketing.
However, email marketing does not come to an end yet. There are ways to legally and ethically send marketing messages via email. One way is “permission-based” email marketing.
The marketing authorization email, as its name suggests, to consider approval of the beneficiary to receive emails containing marketing materials. Permits may be express or implied. He asked permission presented when people check a box indicating they would like to receive information and marketing materials about particular products or services. When they click on the “act of engagement” of certain websites, you can consider that there are implications consent to receive certain emails.
There are many advantages that give promoter permission email marketing compared with spam. Here are some of them:
As mentioned above, spamming is considered illegal and several countries have developed laws and measures to curb spam. email marketing based on permission is legal and this will eliminate the potential risks and costs associated with litigation.
permission email marketing is seen as an ethical alternative to spamming. Even if one is not processed by the junk mail, that does not mean that people are not bothered by unwanted emails. Send marketing materials that allow recipients were given a “go-signal” and is considered totally ethical.
Improving the image of good
Companies that employ spam activities to market their products directly hated by those who receive your email. permission-based email marketing offers businesses and products of good corporate image and therefore more appreciated by the target audience.
Channel permission email marketing is a valuable resource for the right audience. Spam launches marketing efforts as blind promoters. People who give their consent to receive emails about topics that interest them are people who are willing to spend money on products in that field. Therefore, it is achieved the target market is spreading not care marketing message.
-Permits Based email marketing to avoid additional costs. In addition to channeling resources to reach the right audience, permission marketing avoids costs associated with being sued by people who have been bothered by spam emails. Other penalties involved with spam including loss of ISP companies.
email marketing to be accepted by people with open arms is allowed. Spam is not accepted by the community and is the best one is not involved in these activities.
A survey conducted by a company called IMT Strategies in 2001 on the effects of marketing authorization email with the response that people receive unsolicited emails. 48% of people who receive marketing materials with your permission are curious to read email, while only 16% are interested in reading the unsolicited e-mail. The number of people who withdrew with permission email marketing messages that eliminates half unsolicited email.
permission email marketing gives certain advantages against spam. This is a legal and ethical way of marketing via email and receive acceptance by the target audience.