More and more people realize the internet is a potential new fields to start a business. Technological development also opens smartphones market and an increasingly large needs for the application.
Don’t be fooled, the number of articles in the field of information technology businesses, the plural is called start-ups, increasingly berjibun. Not just every year, at this time every month new start-ups with innovative products and services that have sprung up.
Last year alone, according to dai-lysocial.net, there are over 1,500 local start-ups in Indonesia.
Moreover, the potential increase in internet users and smartphone in Indonesia from year to year is very high. Rising purchasing power in line with the rise in per capita income of the country’s society also influenced the development of the digital industry.
According to the Research Institute e-marketers, the population of netter in the motherland achieve 83.7 million in 2014. The figures apply to everyone who accesses the internet at least once per month above Indonesia ranked the 6th largest in the world in terms of the number of internet users.
That figure will be doubled in 2017. Next year, the e-marketers predict the number of internet users we would reach 112 million people aka shift Japan to 5.
In 1999, Indonesia predicted would unseat Brazil’s fourth-largest country in the number of internet users.
For you who want to try their luck in the business by setting up a start-up, now is indeed the right time. Just, a lot of that has to be thought out and prepared to start a business.
What is it? If you are interested, check out a good explanation here.
This could be the earliest thing that you have to think. Idea of what kind of business do you have? What kind of start-ups that want to develop?
Have a unique business idea could be one of the determining the success of your efforts. Conversely, if your idea is not innovative, it is likely the start-up will not be developed.
To find business ideas, founder of MReunion Abangkis Private Labs have a simple recipe.
First, developing an entertainment-based start-up. For example, the application creates a game or online game or comic site.
MReunion own developed Cinemator, which serves the information schedule movies come with a rating and review for each movie.
Second, and this is the most telling, building start-ups that answers the needs of the everyday. Just look at your own needs.
What are your needs and what products and services can answer that need. This is at once so the main points of advantages start-up of foreign location.
For example, Lewatmana.com, which offers current traffic condition on the major roads so that visitors can avoid congestion.
Another example is the application of the religious. A simple application that presents schedule imsak and praying that adjusts automatically with user location could be an example.
“Digital content will be closely linked to the life of modern society. Therefore there is an opportunity of presenting positive content that we can feel the benefits and kindness, “said Andreas Senjaya, Chief Executive Officer (CEO) of Badr Interactive, developers of Islamic applications.
In addition to looking for unique products and services, you must also think of the business model or the monetization of Your start-up. That is to say, from anywhere the stub will have business income.
“This is important because many start-up wither because the business model is confusing and monetization, or how to bring in money from where it is not clear,” said Nuniek Tirta Sari, one of the initiator of community #StartupLokal.
Recruiting HUMAN RESOURCES
The second aspect that you need to prepare is the human resources (HR). Here you have to peeking inside on the ability you have.
If you have technical skills in programming for example, then you need to find colleagues who have complementary capabilities. For example, the ability of marketing or business. And so instead,
Day Sungkari, Deputy of infrastructure the Agency Creative Economy, got a nice parable. According to him, there are three types of people that must exist in a start-up team in order to thrive. The ability they have to be complementary or a combination.
The first type, called a hacker. That question is the programmer or one who mastered the technical aspect of IT which is later tasked to develop a prototype of a start-up.
The second type, called a hipster. It means the person who is responsible for the design or art aspects as well as ease of use.
The third, called the hustler. “Well, he’s pebisnisnya,” said day. Its meaning, this responsible person in business, formulate a marketing strategy, and other duties.
The third step that you have to prepare is seeking capital. Without the initial capital, there may be a start-up could be developed.
Moreover, there was a bit of a start-up because creative ideas, requires considerable initial capital, especially for the IT infrastructure. But you don’t need to worry, nowadays many parties offer start-up funding.